Online services have seen an increase in recent years, especially after COVID 19, therefore, treating them with the seriousness they deserve is important for business income, even more so if we consider talking about restaurants.
DoorDash was founded in 2013 by Tony Xu, Andy Fang, Stanley Tang, and Evan Moore in Stanford, California. It started as an on-demand food delivery platform, allowing users to order food from local restaurants through a mobile app. DoorDash focused on building a network of independent delivery drivers who would bring orders directly to customers.
The company grew rapidly and expanded to many cities in the United States and other countries. DoorDash also introduced features like “DashPass,” a membership program that offers free shipping and discounts on delivery fees. Additionally, DoorDash has partnered with a variety of restaurants, from popular chains to independent locations.
Grubhub was founded in 2004 by Matt Maloney and Mike Evans in Chicago, Illinois. Initially, it focused on connecting users with local restaurants for online ordering and home delivery. Grubhub allowed restaurants that didn’t have their own delivery capabilities to reach a broader audience.
Both businesses experienced a surge in demand during the COVID-19 pandemic as people sought safe and convenient delivery options.
Some small tips that can help you build loyalty and take care of your customer who buys online:
Purchase Confirmation and Thank You: Automatically send a purchase confirmation email or text message as soon as the transaction is complete. Thank the customer for their order and provide them with relevant information, such as the order number and estimated delivery date.
Personalization: Use customer information to personalize communication. If you know their preferences or previous order history, you can use this information to offer relevant recommendations and offers in the future (a good sales system is sure to provide this).
Loyalty program: Implement an online loyalty program that rewards customers for their recurring purchases. Offer points for every purchase that can be redeemed for discounts or free products on future orders.
Exclusive content: Send customers exclusive content, such as recipes, cooking tips, or news related to the food industry. This creates additional value and keeps customers engaged.
Satisfaction surveys: Send surveys after customers have received their orders to collect their comments and opinions. Use this information to improve the quality of your products and services. (Use your all-in-one QR Code for athoz feedback) so you will have all your clients’ comments in a single database, it will be easier to analyze and work on them.
Personalized offers: Use behavioral data and preferences to send personalized offers. This may include discounts on products the customer has previously purchased or complementary products.
Birthdays and special occasions: Send congratulatory messages on special occasions, such as birthdays, anniversaries or holidays. Offer discounts or exclusive offers as gifts.
Constant Communication: Keep customers informed about new menu additions, special events, or ongoing promotions through emails, text messages, or in-app notifications.
Hassle-free experience: Ensure the online purchasing process and delivery is smooth and hassle-free. Customers will appreciate a positive experience and be more inclined to return.
Exceptional Customer Service: Provides excellent customer service in case of problems, queries or complaints. Quality customer service can turn a negative experience into an opportunity to build loyalty.
Surprises and unexpected gifts: From time to time, consider including a free sample or small gift with orders. This can create a positive surprise and improve customer perception of your brand.
Social media and community: Maintain an active presence on social media and build an online community. Interact with customers, respond to their comments, and create a sense of belonging.
Remember that the key to loyalty is to provide constant and genuine value to your customers.
Tailoring these strategies to the specific needs of your restaurant and your audience will help you build strong, long-lasting relationships with your online customers.