Importance of Online Services for Restaurants

Online services have grown significantly in recent years, especially after COVID-19. Treating these services with the seriousness they deserve is crucial for business income, especially for restaurants.

DoorDash and Grubhub: A Quick Overview

DoorDash was founded in 2013 in Stanford, California, and quickly expanded thanks to its network of independent drivers and features like “DashPass.” Grubhub, founded in 2004 in Chicago, Illinois, allowed restaurants without delivery capabilities to reach a broader audience. Both companies saw a surge in demand during the COVID-19 pandemic.

Tips for Building Customer Loyalty in Online Purchases

  1. Purchase Confirmation and Thank You: Automatically send a confirmation email or text message after the transaction, providing relevant information like the order number and estimated delivery date.
  2. Personalization: Use customer information to personalize communication, offering recommendations and offers based on their preferences or order history.
  3. Loyalty Program: Implement an online loyalty program that rewards customers for their recurring purchases with points redeemable for discounts or free products.
  4. Exclusive Content: Send exclusive content such as recipes, cooking tips, or industry news to add value and keep customers engaged.
  5. Satisfaction Surveys: Send surveys after customers receive their orders to collect feedback and improve product and service quality.
  6. Personalized Offers: Use behavioral data and preferences to send personalized offers, including discounts on previously purchased products or complementary items.
  7. Birthdays and Special Occasions: Send congratulatory messages on special occasions, offering discounts or exclusive offers as gifts.
  8. Constant Communication: Keep customers informed about new menu additions, special events, or ongoing promotions through emails, text messages, or app notifications.
  9. Hassle-Free Experience: Ensure the online purchasing process and delivery are smooth and hassle-free to encourage repeat business.
  10. Exceptional Customer Service: Provide excellent customer service in case of problems, queries, or complaints, turning negative experiences into loyalty opportunities.
  11. Surprises and Gifts: Occasionally include free samples or small gifts with orders to create a positive surprise and improve brand perception.
  12. Social Media and Community: Maintain an active presence on social media, interact with customers, respond to comments, and create a sense of community

Conclusion

  1. The key to loyalty is providing constant and genuine value to your customers. Tailoring these strategies to your restaurant’s specific needs and audience will help build strong, lasting relationships with your online customers.

Sales Online with ATHOZ

  • Personalize and manage your website connected to our inventory system. Configure products, prices, and validity dates, and create labels and batches with customizable fields. Your inventory updates automatically with each sale or new batch created.Watch our video for more information about our online sales solution.: ATHOZ Ventas en Línea.
  • We end each post with gratitude towards the vibrant world of gastronomy. We deeply admire those who bring each dish to life and build unforgettable experiences. At ATHOZ – Innovative back-office technology for restaurants, we work tirelessly to boost your success, because we understand, respect and love the passion behind each restaurant. Join us on this culinary journey, by following us to discover how we can collaborate and enrich this delicious journey together. Let’s make gastronomic magic!

Team ATHOZ.

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