Why should you consider partnering with third-party delivery services to boost your restaurant?

We will start by explaining that when we use the word “third parties”, we are referring to “Third party”. In the context of fast food delivery platforms, it refers to external companies or entities that act as intermediaries between restaurants and end customers, thus defining the you-to-your-customer relationship and a home delivery third party (third parties). In the case of the fast food industry, third-party companies are typically online platforms such as DoorDash, Grubhub, Uber Eats, and Postmates, among others. We will explore the benefits (pros and cons) of partnering with delivery services like DoorDash/Grubhub for restaurants, including increasing visibility, reaching new customers, and increasing sales. We will provide tips for successful collaboration and a satisfying restaurant and customer experience, including face-saving sales strategies for your business.

These companies have an average history in the market of more than 20 years. Their futuristic vision of the past is more effective than ever in satisfying a community looking to simplify its purchases. They prefer to pay for a delivery service rather than spend time shopping. Today, partnering with third-party platforms to sell our food online is much easier. However, there are key points that we must consider, since by interacting either directly or through a third party, we are serving our customers directly. It’s a very fine line between building loyalty or losing them.

When considering online food delivery services for restaurants, such as DoorDash, Grubhub (among others), it is important to consider several factors to ensure a successful collaboration. Here are some key points to consider:

Commissions and fees: Each platform charges a commission for each order you receive through its service. It is important to understand these fees and how they will affect your profit margins. Look for services that offer competitive and transparent rates.

Reach and audience: Research the popularity and reach of each platform in your area. Some may have a larger user base in certain areas, which may translate into more orders for your restaurant. Choose platforms that have an active and relevant user base for your business.

Ease of use: The platform should be easy to use for both you and your clients. Make sure your account setup and management is intuitive, and the ordering process for your customers is simple and hassle-free.

Brand and menu control: Some platforms allow you to have more control over the presentation of your brand and your menu, while others may impose restrictions. Choose a platform that allows you to customize your profile and display your brand the way you want.

Integration with your POS system: If you already have a point of sale (POS) system in your restaurant, look for delivery services that easily integrate with your existing system. This will simplify order management and avoid errors without double accounting and for inventory issues, keep the sales amount in a single report. In the end, it is not going to add technology to sales if at home, like in accounting, you duplicate the work.

Customer Service: Consider the quality of customer service each platform offers. This includes both customer service for you and your clients. You’ll want a platform that responds quickly to your questions and concerns, and that offers good service to your customers in case of order problems.

Reviews and reputation: Research the reviews and reputation of each platform among restaurants and customers. Look for feedback on delivery reliability, quality of customer service, and other important aspects to make an informed decision.

Previous considerations:

Production capacity: Evaluate whether the kitchen can handle an increase in demand.

The menu: Adapt the menu for delivery, ensuring that the quality of the dishes is maintained during delivery.

Logistics: Organise the receipt of orders, preparation, packaging, and delivery.

Shopping experience: Guarantee a fluid and satisfactory user experience.

Promotion: Use digital marketing strategies to attract customers. If you have a website, also create icons for your third-party services from this site so that your customers and those who visit your portal know that you are on these platforms.

Evaluation: Implement methods to evaluate customer satisfaction and service quality.

It is so important that everything that has to do with the logistics of preparation, having the order ready at the time of delivery, reviewing the product with the representative of these platforms, adding security seals to your packages, because the food will travel, you must consider the presentation, the packaging must be adequate, consider that it is a trip for your product that you must ensure has the quality it requires, add options within those bags for the end customer to evaluate you and even offers to encourage them to buy again either directly or through third party platforms. Don’t forget either, even if you don’t have your own website, to clarify to your customers in some segment how your business works with the return policies for food that has been purchased in your restaurant through a third-party platform.

Advantages:

  • Greater reach: Access to a broader customer base, these platforms already have other restaurants and partners, and those customers enter that platform and will be able to see your products located within their delivery range.
  • Cost reduction: Less investment in own delivery infrastructure, although it is true that being the delivery channel directly would bring you less risk of dissatisfaction of the end customer, third parties already have experience in delivering products and want to maintain their business in the market They surely do an adequate filter of the personnel they hire.
  • Marketing: Benefit from the platform’s marketing campaigns, they have been investing for years in tools that show or are accessible to more customers than doing it yourself on your business’s social networks. (Attention, not all platforms so let’s go to the next point).
  • The increase in use of these platforms after COVID is impressive, which is really an advantage that you should consider.

Disadvantages:

Commissions Payment of a portion of sales to the platform. Look for the best commission rates and those that, although the price is increased on these platforms, do not affect your end clients.

Less control: Reliance on third-party logistics and customer service.

In the previous point we explained what you can do to reduce this risk of delivery quality, it is important when closing an agreement with the platforms to review their services, their reviews, the way they resolve an incident, etc., in the end you and them They work for end clients, so take the time to review.

Competition: Greater competition with other restaurants on the platform.

You can see it as an advantage, for example if a client enters one of these platforms for Mexican food, and your menu looks super attractive, it is possible that the client browsing wants to try your products, that is why the image of your dishes is important. any platform or menu. In the new podcast we are going to bring you advice when making physical menus online, etc. and the quality of the image. The image of your dishes on a food delivery platform like DoorDash is essential to attract customers, influence their purchasing decision, build trust, and differentiate yourself from the competition. Invest time and effort in taking high-quality photos that show your dishes with the quality that you provide them in person.

It is important for restaurants to consider these aspects to ensure that the alliance with online sales suppliers is beneficial and contributes to business growth.

Define clear objectives: Know what you hope to achieve with the alliance.

Select the right ally: Choose a platform that aligns with the restaurant’s values ​​and objectives.

Negotiate favorable terms: Establish an agreement that includes shared objectives and fair distribution of resources.

Effective communication: Maintain open communication with the supplier to solve problems and make joint decisions.

Continuous evaluation: Monitor and adjust the alliance based on performance and results.

That they are platforms that meet the considerations seen at the beginning of the podcast, remember, the issue is not giving them a business, it is that your products reach more customers with the quality that your brand deserves, a situation for which the image must be whichever you choose, do not forget to review the sales of the platform to validate if it is worth having the service, the collections and deposits that are made days later, each advance brings with it filters that must be audited and reviewed continuously, or you will end up working for others. The traceability of your image within your business as on these platforms is extremely important to match, which is why it is also key that the human team to hire in your restaurant must be more than active, productive and always go two or more steps to the future of business in the technological era.

We end each post with gratitude towards the vibrant world of gastronomy. We deeply admire those who bring each dish to life and build unforgettable experiences. At ATHOZ – Innovative back-office technology for restaurants, we work tirelessly to boost your success, because we understand, respect and love the passion behind each restaurant. Join us on this culinary journey, by following us to discover how we can collaborate and enrich this delicious journey together. Let’s make gastronomic magic!

Team ATHOZ

Control, Simplify, Succeed: Your Success, Our Goal.